Social Media Newsfeed: Social Media Data Breach | Twitter Retargeted Ads

About 2,000 Google, Facebook, Twitter, LinkedIn, and Yahoo accounts are compromised. Twitter readies to launch retargeted advertising. These stories, and more, in today's Morning Social Media Newsfeed.

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2M Passwords for Facebook, Twitter and Others Stolen in Massive Data Breach (ReadWrite)
Have a Google, Facebook, Twitter, LinkedIn or Yahoo account? If so, you might want to change your password, stat. According to cybersecurity firm Trustwave, hackers using a nasty piece of work called the Pony Botnet Controller have stolen usernames and passwords for nearly 2 million accounts. Mashable “Although these are accounts for online services such as Facebook, LinkedIn, Twitter and Google, this is not the result of any weakness in those companies’ networks,” said Abby Ross, a spokesperson for Trustwave. “Individual users had the malware installed on their machines and had their passwords stolen. Business Insider This stash of 2 million passwords follows a massive hack on Adobe revealed in October in which a jaw-dropping 38 million user accounts and passwords were nabbed and posted to the ‘net. That attack was so big that other website vendors were affected, because many people use the same user name and password for all of their websites. CNET Demographically, the Netherlands seemed to be targeted the most, as 97 percent of the stolen credentials belonged to users in that country — followed by Thailand, Germany, Singapore and Indonesia. The United States accounted for less than 2,000 stolen credentials. BBC Trustwave said it had notified the sites and services hit prior to posting the blog entry. Facebook highlighted that it was not at fault, and that this security risk was due to infected user machines.

Twitter is About to Officially Launch Retargeted Ads (TechCrunch)
Twitter is ready to roll out retargeted ads fueled by browser cookies, sources confirm. Twitter could make the announcement as soon as today, expanding retargeted ads beyond the “experimental” phase that started in July.

A Band of Women, a Private Social Network for Women, to Publish 2nd Anthology (SocialTimes)
A Band of Women, a private social network designed only for women, is gearing up to publish a second anthology of women writers and artists in March. The 30-essay anthology, “Nothing But the Truth So Help Me God: 71 Women on Life’s Transitions,” focuses on life’s transitions.

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NSA Tracks Hundreds of Millions of Cell Phones Worldwide (CNET)
You can add location-tracking to the list of surveillance activities being carried out by the secretive U.S. National Security Agency. Citing documents from the trove leaked by former agency contractor Edward Snowden, as well as statements from U.S. intelligence officials, The Washington Post reports that the agency is sucking up “5 billion records a day on the whereabouts of cell phones around the world” and storing location info on “at least hundreds of millions of devices.”

How Mark Zuckerberg Hopes to Bring High-Speed Internet Access to Every K-12 Student in the U.S. (AllFacebook)
The good news about EducationSuperHighway — a nonprofit organization launched by groups including Facebook co-founder and CEO Mark Zuckerberg’s startup education organization and the Bill and Melinda Gates Foundation — is that its goal is to ensure that every student in the U.S. from kindergarten through grade 12 has high-speed Internet access. The bad news is that all of the horrible puns about the information superhighway (remember, “I feel like roadkill on the information superhighway?”) will likely resurface.

Woman Takes Selfie with Suicidal Man on Brooklyn Bridge in Background (BetaBeat)
Tuesday, a crowd gathered in view of the Brooklyn Bridge when an apparently suicidal man was being coaxed by police into stepping away from the edge. A New York Post photog was on the scene when he caught a woman whipping out her iPhone and getting her selfie on, with the cops and the distraught man in the background.

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Have You Been Naughty or Nice? Social Santa Will Analyze Your Tweets and Find Out (AllTwitter)
Bad grammar aside, you’d better watch what you tweet this holiday season, because Santa isn’t content to just watch you while you sleep – he’s reading your tweets and putting you in the “naughty” or “nice” list based on your 140-character musings. Do you deserve a glowing cache of presents under the tree? Or a dull lump of coal in your stocking?

YouTube and Snapchat Are Key to Millennial-Focused Retailer’s Holiday Plan (Adweek)
During this holiday season, Karmaloop is using a healthy dose of YouTube and Snapchat to reel in sales. Before getting into the specifics, let’s look at the foundation that’s been laid for the brand’s social video aims.

HLN to Become The ‘Social Media Network’? (LostRemote)
Cable news networks have amped up their use of social media in 2013, but HLN is gearing up to become the “social media network.” Network president Albie Hecht is in Atlanta for a two-day network meeting with all production staff, our sister site TVNewser reports, brainstorming ways to translate the immediacy of social media to HLN’s screen.

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Publish date: December 5, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT