Facebook, Twitter, Pinterest – How (And Where) Do We Spend Time On Social Media? [INFOGRAPHIC]

Social networking is all about mobile.

That’s the conclusion from NM Incite/Nielsen’s Social Media Report 2012, which discovered that when it comes to accessing social content, mobile has emerged as the dominant driving force. Specifically, apps, which now account for more than a third of all social networking time, a jump of 76 percent from a year ago.

Both men and women now spend more time consuming social content either on their mobile phones or via an app than they do on a desktop machine, and both Facebook (+88 percent mobile app, +85 percent mobile web) and Twitter (+134 percent mobile app, +140 percent mobile web) have seen significant growth in this space since 2011.

(Source: NM Incite. Mobile image via Shutterstock.)

Publish date: December 4, 2012 https://dev.adweek.com/digital/social-mobile-time/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT