Powerhouse Trio Ready a Quarterly for the ‘Solo’ Generation

"Print isn't dead," insists former Inc. EIC George Gendron. "Just bad print."

How’s this for some impressive credentials? Principal #1, George Gendron, was the founding an early editor in chief of Inc. magazine. Principal #2, Michael Hopkins, is also an Inc. alum and has had a long association with MIT. Principal #3, Patrick Mitchell, was the founding creative director of Fast Company.


At a Wednesday event at South Boston’s District Hall, the trio detailed a key piece of their nascent venture The Solo Project. A print magazine, Solo Quarterly, slated for 2016 and aimed at the estimated 53 million Americans who work as independent contractors. The Boston Globe’s Callum Borchers was in attendance:

Gendron said he expects revenue to come from a mix of subscription fees, sponsored content and advertising, and tickets to networking events at which The Solo Project will organize panel discussions and speeches.

For now, funding comes from the founding team’s savings and a grant from the John S. and James L. Knight Foundation, worth about $250,000, that will pay for research and reporting on the growth of independent workers.

The Sept. 9 “Solo City” town hall was part of a track that also includes dozens of in-depth interviews conducted with solo movement leaders and the publication of a future summary report.

[Photo via: @TheSoloProj]

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: September 11, 2015 https://dev.adweek.com/digital/solo-project-george-gendron-michael-hopkins-patrick-mitchell/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT