Sony Out, Kobo In at Best Buy

Mike Cane turned up some interesting news at Best Buy the other day. There’s a new handout in the eReader section, and guess what it shows?

You can click on the picture to see a full size version, but the short answer is that it shows the 2 Nooks, Kindle, and the Kobo Wifi. Notably absent are any of the Sony Readers.

Will Best Buy drop them? Probably not. But this flyer suggests they’re not as popular as they used to be.

Publish date: April 4, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT