Spin the Agencies of Record

[Having a ball at Citibabes in Soho]

Account wins in this edition of Spin the Agencies of record include a retail lighting site, a fun club for parents and kids, reinsurance company, a group buying site, and a video game developer:

5WPR rings the bell for Citibabes, a preschool, and “family membership club” for parents with locations in Soho and Scarsdale, NY

Gotham PR brightens Olighting.com, a lighting retailer for the architecture and design trade

Hill & Knowlton repositions reinsurance company Gerova Financial Group as agency of record

It’s a win-win arrangement for French/West/Vaughan (FWV) public relations and group buying site eWinWin

Traction Public Relations blows up Atomic Games, developer of ‘Six Days in Fallujah’ and other video games

Publish date: April 20, 2010 https://dev.adweek.com/digital/spin-the-agencies-of-record-118/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT