Spin the Agencies of Record

Video for the Nissan Esflow,  an electric concept sports car.

Fenton will be working with the Electric Drive Transportation Association on an Earth Week event to promote eco-friendly vehicles. The April 19 D.C. event will feature a 25-car motorcade of hydrogen, electric, and hybrid cars. Special guests include U.S. Department of Energy Secretary Steven Chu. [via MSN Money]

Coyne PR has been chosen as AOR for two children’s companies. For Nuk, the firm will promote children’s oral care by targeting moms and the medical community through traditional media, advocacy, and digital programs. And for Playmobil, a German toy maker, the firm will target moms through various outreach, trade shows, and other channels. [via PRWeek]

Alliance Memory, a semiconductor company, has selected Wall Street Communications for PR services. The firm will target microelectronics industry trade press, engineers, and other audiences around the world.

5WPR has added the T-fal ActiFry to its roster of consumer clients. The product cooks foods ranging from seafood to vegetables with less oil. The work will include media relations, social media outreach, and partnerships. 5W just announced that it would be working with appliance and coffee maker company Krups.

I AM PR Agency has added Gracie Management, a music management and marketing company, to its roster. Among Gracie’s clients are Lucinda Black Bear and Extra Arms.

Publish date: April 12, 2011 https://dev.adweek.com/digital/spin-the-agencies-of-record-168/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT