Spin the Agencies of Record

Kellogg has once again chosen an AOR. This time, it’s Edelman, according to Ad Age, which is launching a new agency called K Group Public Relations to avoid any further conflicts. Weber Shandwick was Kellogg’s AOR for a few weeks before the two had to part ways. Current Lifestyle Marketing, another IPG firm, was meant to work with the company as well. Ketchum and MSLGroup will continue their work with the company.

The March of Dimes has chosen House of Success to promote the Healthy Babies are Worth the Wait program in Newark, NJ. March of Dimes works to prevent birth defects, infant mortality, and premature births. [via]

Singapore’s Energy Market Authority has chosen Watatawa to better position the country as a leader in energy issues. The two-year contract is valued at S$1 million and will focus on Singapore International Energy Week. Burson-Marsteller, Weber Shandwick, and Edelman were among the other firms vying for the account. [via Holmes Report]

Linwoods has chosen Christie Communications to promote the health food company’s flaxseed products and expand in the U.S. Linwoods was founded in Ireland in 1985. Christie Communications specializes in marketing and PR for socially conscious businesses.

CPX Interactive, a digital advertising company, has chosen Bazini Hopp as its AOR. The firm will promote the digital advertising agency to the marketing and advertising community. [via]