Spin the Agencies of Record

Kraft Foods is seeking a firm as it prepares to spin off its snacks business, which is worth $31 billion. Brands include Oreo and Cadbury. The Holmes Report says five agencies are being considered; they will be making presentations to Kraft in London on Monday focused on product launches and snacking behavior. The decision will be made within two months.

Calysto Communications has been hired to provide global PR, social media, and media relations services to network performance management company SevOne. The firm will target Southeast Asia and Australia, Europe, North America, Latin America, and South Africa with its efforts. [via]

Nutrisystem has chosen Impression PR Partners as its AOR after a review. Impression Partners is a relatively new firm. [via PRWeek] *

Buffalo Wild Wings has re-upped with Fleishman-Hillard for 2012. The restaurant chain announced its full roster of marcomms firms for the year, which also includes Fallon for creative and strategy and space150 for social media.

Nadanu, a company that creates digital giving tools, has chosen Uproar PR as AOR. Work will focus on consumer PR and social media initiatives. [via]

Nancy J. Friedman Public Relations (NJFPR) has added four travel and tourism clients to its roster: The Inn at Little Washington; Georgia resort Sea Island; The Nantucket Resort, which is being renovated for a June 2012 introduction; and Pod 39, the second in a chain of affordable New York City hotels.

*Correction: We mixed up Impressions PR with Impression Partners. The source, PRWeek, reported it correctly, but we committed the error. Our apologies.