Sports Illustrated Tips Off NBA Website With Russell Westbrook, Dwyane Wade

Welcome to The Crossover.

If the first three days of content for The Crossover are any indication, this SI destination for “all things basketball” is going to be an essential bookmark for NBA fans. The site went live this morning.

Following today’s trench of content, which includes interviews with Russell Westbrook and Dwyane Wade (the Westbrook piece is also this week’s print edition cover story), Thursday will bring for example a look from Lee Jenkins at the final moments of last year’s Game 7 play between Kevin Love and Steph Curry as well as a piece about Kevin Durant’s relationship with the city of Seattle. Friday’s articles will include pre-season rankings and a team-by-team-preview.

From the top of the introductory letter from managing editor Chris Stone, which is also in the print issue:

Two years ago, when the idea of a basketball-only website was first floated here, I suggested that it be called McCallum, a riff off the late, great site Grantland. I was only half-joking; Jack is a Hall of Fame storyteller (literally so), whose ability to bring this most beautiful of games to life on the page is surpassed only by his less-fit-to-print outtakes, shared over multiple pints. (Jack’s on Twitter. If you ask real nice, perhaps someday he’ll give up the Darren Daye foot massage story from the late 1980s).

The site launch is sponsored by State Farm. In print, this week and moving forward, the magazine’s NBA coverage will also now be branded as The Crossover.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: October 19, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT