Through this acquisition, Spredfast’s product portfolio includes a social campaign builder, enriched CRM data and integrations that power better consumer insight. Spredfast was recently named a Leader and Shoutlet a Strong Performer in The Forrester Wave: Social Relationship Platforms, Q2 2015 from Forrester Research.
Shoutlet’s Madison, Wisc. headquarters and staff (which manages customers such as Best Buy, Four Seasons and Lowe’s) will become Spredfast’s newest development center.
Rod Favaron, Spredfast’s CEO, commented on the acquisition in a press release:
We constantly strive to add value for our customers. We believe the keys to delivering on that promise are rapid innovation and an open platform. Shoutlet’s innovative technology, impressive customer base, talented team, and open platform philosophy made this an easy decision. This acquisition follows many major company milestones for Spredfast. In the last 18 months, we’ve been named a Leader in the Forrester SRP Wave, completed a successful merger with Mass Relevance, launched three new products, announced inaugural membership in partner programs with Pinterest, Tumblr, and Facebook, and seen unprecedented company growth. It’s an exciting time to be on this rocket ship.
Aaron Everson, president and co-founder of Shoutlet, is excited to join Spredfast:
Spredfast’s proven leadership in the social software space makes it clear that they are absolutely the right company to leverage our technology and people. The combined company will provide customers with richer product options, lightening fast innovation, and access to the smartest minds in the industry. We’re looking forward to bringing these two strong teams together.