Sprinklr, a Facebook, Twitter, Pinterest and LinkedIn marketing partner, announced recently the acquisition of marketing platform Booshaka.
Adding Booshaka technology to the Sprinklr Experience Cloud will help brands apply real-time audience segmentation to social data and better understand their audiences.
Effective experience management cannot happen without fully understanding customers across channels, and the ability to use those insights to serve them – quickly, and at scale – in a relevant, personal way. As the only enterprise software platform that helps brands manage owned, earned, and paid social media all in one place, applying real-time audience segmentation to social data will be incredibly additive to every part of our business over time. In the short term, Booshaka’s capabilities will provide a powerful boost to the effectiveness of social advertising campaigns conducted through Sprinklr, an increasingly important part of a brand’s ability to reach the right audiences with the right message on social.
Erik Ober, Booshaka’s CEO, offered his thoughts in a LinkedIn post:
Sprinklr is the world’s most complete enterprise social technology platform — one that is redefining how global brands manage customer experiences across social networks and first-party digital properties. We will be integrating our audience management and segmentation platform into their application suite while continuing to enhance our existing service.
By joining Sprinklr, we have an amazing opportunity to accelerate our vision and deliver greater value to our customers. The company has unprecedented momentum and we couldn’t be more excited to be a part of it. So, as we write the final chapter of the Booshaka book, our story at Sprinklr is just beginning.