This allows Sprinklr clients to schedule, measure and manage ads on the Facebook-owned photosharing platform.
Simon Mansell, general manager of paid and services at Sprinklr, commented on the news:
Instagram is one of the world’s most beloved and fastest growing mobile communities, and for brands focused on building meaningful experiences with their customers, it’s an essential place to be engaged. Whether it’s on Instagram or any other channel, the most effective media strategies are rooted in a brand’s ability to operate in unison by bringing their various social activities together. As the only technology that lets brands manage owned, earned, and paid social media on one central, integrated platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers