Sprint Goes Alone for its NFC Wireless eCommerce Plan

Near Field Communications (NFC) is a short range wireless protocol that permits, among other things, secure wireless ecommerce activity. It has the potential, some believe, to provide the next generation of touchless credit transcations. Last year AT&T, T-Mobile, Verizon, Discover Financial, and Barclaycard US announced the ISIS group which would provide the focus for their joint activity to promote and deploy NFC in the U.S.

Google, MasterCard and Citigroup announced their own NFC consortium last week.

Google Led NFC Mobile Payment Group on One Side. ISIS Mobile Carrier Group on the Other

In commenting on these two NFC groups I noted that Sprint was the only carrier missing in action. Bloomberg reports that Sprint is no longer missing out of the NFC action.

Sprint Plans Tap-And-Go Payment Service This Year to Get a Jump on Rivals

Sprint, however, does not appear to have a financial company as a partner. This might prove to be a problem for them.

Publish date: April 5, 2011 https://dev.adweek.com/digital/sprint-goes-alone-for-its-nfc-wireless-ecommerce-plan/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT