A Stand-Alone App for Creators of Facebook Live Videos Is on Its Way

Current Facebook Mentions users will automatically be upgraded when the app is released

Headshot of David Cohen

Facebook is developing a stand-alone application for creators of Facebook Live videos, which will debut as an update to its stand-alone Facebook Mentions app for celebrities, public figures and journalists.

Product director Daniel Danker announced the app during a panel at VidCon this week, The Future of Facebook Video.

Danker said the app will be built around Facebook’s new Live Creative Kit, which will allow creators to add introductions, outros, custom stickers and frames to live broadcasts, all via their smartphones.

He added that the upcoming app will include a community tab for interaction with users and creators on Facebook, Instagram and Messenger from a single location, as well as insights on their videos’ engagement and performance.

The app will launch later this year, according to Danker, and current Facebook Mentions users will automatically be upgraded.

Danker said during the panel, as reported by Kerry Flynn of Mashable:

It has never been a better time to be a creator on Facebook. With Facebook, we can connect and create community with your audience and tell stories that are social, personal and authentic.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 23, 2017 https://dev.adweek.com/digital/stand-alone-app-creators-facebook-live/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT