PC World Polls Starbucks Home Office Workers

PC World magazine senior associate editor Liana Cassavoy checks in with LA freelancer Derek Jech and others across the country to itemize the recommended do’s and don’ts of a Starbucks home office worker.

Since the chain switched to free Wi-Fi, the laptop brigades have taken a firmer hold of each and every store location. Other than plating over or removing select electrical outlets, there’s really nothing Starbucks can do to discourage these all-day patrons. Or is there?:

“We are convinced the baristas try to freeze us out by jacking up the air conditioning at certain points of the day,” says Tandaleya Wilder, a publicist and founder of She Got Game Media, who often works out of a Starbucks in Miami’s South Beach. Also, she notes that the baristas sometimes “purposely play the worse rotation of songs imaginable to get us out of there.”

Although Wilder’s AC theory is something FishbowlLA has personally experienced, the thermostat controls at Starbucks are generally pre-set by the corporate head office and cannot be changed on-site by store employees. Meanwhile, the current mid-city LA rotation seems to heavily favor Delphine‘s French-language version of “These Boots are Made for Walking”  and other tracks from Les Femmes de Paris. Instead of such subtle hints, LA java DJs may want to simply try cranking Justin Bieber.

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: April 19, 2011 https://dev.adweek.com/digital/starbucks-free-wifi-boots-made-for-walking-femmes-paris/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT