Starbucks Shows That Instagram Videos Don’t Need to Be Thrillers

Simplicity helps brand break weekly Top 10 ranking

Headshot of Christopher Heine

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying 15-second videos from the NBA and GoPro once again reigned supreme from April 7 through April 13.

That said, Starbucks cracked the ranking for the first time with simple footage of a swirling cup of tea. So, brand marketers should know: You don't need the world's best athletes or a fancy camera to compete via Instagram's 10-month-old video feature.

Shareablee's multimedia infographic (seen below) includes a handful of stats, including followers, likes and engagement rates. It allows viewers to watch the videos while checking out what kind of organic reach the brands generated. VideoWatch and Shareablee began collaborating on the chart last week, and we'll continue the data partnership going forward on a weekly basis.

Now, see how the NBA, GoPro and Victoria's Secret had what can only be described as a dominating week.

@Chris_Heine Christopher Heine is a New York-based editor and writer.