Your Twitter Homework Assignment: Start A Conversation With A Stranger

I recently used this slide for a presentation I gave about good practices for business accounts on Twitter. It makes an important point and I’d like to share it with you.

It’s a variation on a well-known quote, of course, but whether you’re talking about friends or clients, the observation stands. The ‘social’ part of social media is engagement. And if you won’t speak until spoken to, you’re missing out on an enormous opportunity.

This is an awkward concept for many businesses to accept. Individuals, too.

“Start talking to random people I don’t know? Are you mad? What if they talk back?”

What if they do? You might make a friend for life. It happens to me all the time. It can and will happen to you, but only if you’re proactive.

And there are leads out there, too. Good leads. Don’t wait for them to come knocking on your door. That isn’t going to happen all that much. Chances are, they’ll end up going to your competitors – likely the ones who actually seem like they’re listening, and they care.

I started this article with a spin on one cliché so it seems fitting to end with another, and again it’s paramount to social media success, especially for brands: you’ve got to be in it to win it. Completely, not halfway. If you’re using (and seeing) Twitter as a one-way soapbox, you’re doing it wrong.

Publish date: October 2, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT