Starwood Pledges to Recycle Hotel Soaps, Amenities

Another Earth Day has passed, but our love for creative recycling initiatives—from tires to crayons to library books—endures. Today we offer three cheers to Starwood Hotels, whose brands include St. Regis, W, Westin, and Sheraton. The company has joined forces with Orlando-based Clean the World to collect and recycle soaps, shampoos, lotions, and other fragrant unguents distributed to guests in as many as 500 Starwood hotels in North America. This marks the first corporate agreement for the two-year-old nonprofit organization, which distributes recycled soap and hygiene products to children and families in regions with high rates of acute respiratory infection and diarrheal diseases, the top two killers of children worldwide. Clean the World estimates that the partnership with Starwood may result in the recycling 1.6 million pounds of hotel soap. Meanwhile, as much as 2.8 million pounds of Starwood hotel waste may be diverted from landfills. Ready to pitch in? Clean the World offers step-by-step instructions on how to hold your own soap drive. And a similar organization, the Atlanta-based Global Soap Project, is always on the lookout for local volunteers and frequent travelers to spread the word to hotels about its recycling efforts. You’re bound to check out with a clean conscience.

Publish date: April 25, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT