President Trump’s National Anthem Mention During the State of the Union Rocked Twitter

Reactions to Facebook livestreams from Fox News, ABC News painted different pictures

No surprise: President Donald Trump was the man of the hour on Twitter Tuesday night Twitter

President Donald Trump’s 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump’s first address to a joint session of Congress last Feb. 28.

Twitter said in a Twitter Government tweet that the three most-tweeted moments during Trump’s speech Tuesday night were:

  1. “We stand for the National Anthem.”
  2. Discussion of immigration reform proposals.
  3. Discussion of MS-13.

And the most-tweeted-about people during the SOTU were:

  1. Trump
  2. Former President Barack Obama
  3. Speaker of the House Paul Ryan

Finally, the most-retweeted tweet was Trump’s invitation to join him for the address:

Social media analytics provider Crimson Hexagon also mined Twitter data during the SOTU, and its findings included:

  • Immigration dominated the discussion.
  • The most-mentioned authors on Twitter indicated viewers’ desire to hear Democrats speak out.
  • The most-retweeted tweet (embedded below) came from The Soze Agency co-founder and CEO Michael Skolnik.
  • Conversation peaked at around 10 p.m. ET, with some 960,000 tweets per minute.
  • The most popular hashtags were #MAGA, #ReleaseTheMemo and #StateOfTheUnion.
  • The predominant emotions on Twitter Tuesday night were sadness (36 percent), joy (33 percent) and disgust (16 percent).

Meanwhile, on Facebook, ABC News and Fox News were among media outlets that livestreamed the SOTU, and social media marketing platform Socialbakers examined the contrasting reactions on the two networks’ feeds.

Socialbakers found that:

  • Fox News’ livestream totaled more than 700,000 views, compared with just 177,000 for ABC News.
  • Interactions on both networks’ livestreams were dominated by comments.
  • The most dominant Reactions for Fox News were Like (16,000) and Love (13,000), and that network saw only 855 Angry Reactions, compared with 1,400 on ABC News, which topped that network.
  • Most of those Angry Reactions on ABC News (1,300) came when Trump said, “Americans are dreamers, too.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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