Steinway & Sons Enters the iPad Age with the Purchase of Etude (now free!)

When you think technology and mobile technology in particular, the first company that comes to mind is probably not the 158 year old maker of fine pianos Steinway & Sons. And yet, Steinway & Sons just entered the iPad world with the purchase of the sheet music and piano learning app Etude.

Etude Acquired by Steinway & Sons (Dan Grover)

Etude displays a combination of either conventional sheet music or a piano roll with a small piano keyboard to teach piano playing. The iPad can be propped up on a real piano like paper sheet music. The pages of the sheet music turns themselves unlike real paper. And, you can also hear the music played while watching the notes being highlighted. The updated app includes a new sheet music store that has thousands of songs available as in-app purchases. The best selling sheet music ranges in price from $1.99 to (mostly) $2.99.

Etude was renamed to Steinway Etude. And, the formerly $4.99 app is now free. You can find the app in the App Store at:

Steinway Etude

Publish date: September 16, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT