Establishing Your Brand Voice on Social Media

Opinion: Inconsistencies can sabotage your entire social strategy

Have you defined your brand's social voice? RichVintage/iStock

Creating a strong brand identity on social media involves many facets—logo, typeface, taglines and more—but one of the most important is the development of the brand voice. When we say brand voice, we mean the authentic personality of your brand. Ask yourself: “Who would my brand be if it was a real person? What would it sound like?” That is the voice of your brand.

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