Stephen Colbert Lands a Children’s Book Deal

Last month, Stephen Colbert had Where the Wild Things Are author Maurice Sendak on his show and jokingly read the author a ridiculous children’s book of Colbert’s own creation. Well, now Colbert has a book deal from that skit. Grand Central Publishing announced this week that it will publish I Am a Pole (And So Can You!) on May 8. Colbert already has a blurb lined up from Sendak: “The sad thing is I like it.”

Apparently all Colbert needs to do is joke about something and it comes true. He should keep joking about running for president.

Here’s the Colbert Report segment that made it all happen.

Publish date: February 22, 2012 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT