Storify Helps Journalists Filter News

Site extracts best from Twitter, Facebook, and other social media

Headshot of Emma Bazilian

As social media users flood the Internet with posts, photos, and videos of breaking news events, it’s getting increasingly hard to siphon out the vital information from the trivial. Now, a Web startup called Storify, which opened in beta form to the public today, is trying to make the news overload a little lighter by helping journalists and other social media users collect and filter information.

Storify—which received a $2 million investment from Khosla Ventures—allows users to piece together public content from Facebook, Twitter, YouTube, Flikr, and other social media sites to create an information collage that they can then write on and embed in their own sites.

“We have so many real-time streams now, we’re all drowning,” said Burt Herman, a Storify founder and longtime reporter for the AP. “So the idea of Storify is to pick out the most important pieces, amplify them, and give them context.”

Reporters from several outlets used Storify during its test period, including NPR’s Andy Carvin, who made use of the site in covering the shooting of Rep. Gabrielle Giffords in Arizona and social media's reaction to the event, and Al Jazeera English is launching a talk show called The Stream that uses Storify to collect social media perspectives.

Storify is a free service, but it’s considering selling ad space or charging brands to use the site. Levi’s and Samsung have already used Storify for marketing campaigns.

@adweekemma Emma Bazilian is Adweek's features editor.