Study: Americans Can’t Get Enough Media

Research conducted by Arbitron and Edison Research has found that Americans “are spending one hour and 21 minutes more time per day with media than in 2001,” Adweek reports. Causes include more home computers (51 percent of people have two versus 24 percent in 2002), smartphone use (31 percent of Americans say they have one), and online radio, which has doubled in usage over the past five years.

The study was conducted via telephone survey of 2,020 people. You can get a copy of the study — “The Infinite Dial 2011: Navigating Digital Platforms” — here.

Separately, it looks like traditional media still has staying power, with Folio noting that 54 magazines launched during Q1 2011, double the number in 2010. Among them, Plum Miami and Gourmet Italian Kitchen. However, the number of magazines that folded was up slightly from the year before.

Publish date: April 13, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT