Study: Social Media Use Up in TV Newsrooms

The 2010 TV and Radio News Staffing Probability Survey, from the Radio Television Digital News Association and Hofstra University, uncovered increased usage of social media in TV newsrooms, Mashable reported.

According to the study, as reported by Mashable, 77 percent of TV newsrooms currently use Twitter, with 36 percent saying they use it constantly, 35 percent daily, and 16 percent periodically, while just 13 percent said they do not use the microblogging service at all. Facebook did not fare as well, with only 20 percent of respondents saying they had pages on the social-networking site.

As for radio, just 27 percent of newsrooms use Twitter, and a paltry 1 percent owned up to having Facebook pages, according to Mashable, which quoted survey conductor Robert Papper of Hofstra University:

If you had a staff of three or more, you were involved in a number of social-networking things. If you did not hit that magic number, you were not involved. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 16, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT