The U.K. version of the new Style.com is here. The site—which will rollout in the US soon—features products from GQ and Vogue, along with 300 additional brands. Other products from Condé titles will be added eventually.
Franck Zayan, Style.com’s president, told WWD that the site’s connection to Condé gives it an advantage over other luxury-focused e-commerce sites.
“We have access to the best content, being part of Condè Nast, that means that we will be able to use inspiring pages from Vogue, GQ and Condé Nast Traveller to start with and curate them to serve a commerce environment,” said Zayan. “We have also developed an incredible piece of technology that will learn from the customer’s behavior and make the shopping experience more personalized with time and that, along with our team of fashion experts, is going to serve suggestions and alternatives for products based on the customer’s preferences.”