2018 FIFA World Cup Russia captured the attention of sports fans on both platforms, as the tournament itself was a Hot Topic on Facebook for June, while Instagram users chatted up the national teams of Argentina and Portugal.
The late Anthony Bourdain led conversation about people on both platforms.
Facebook users were hungry for Korean and Moroccan food last month, while burgundy wine quenched Instagrammers’ thirst.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: