What Drove Discussion During Super Bowl LII on Twitter, Facebook, YouTube?

Activity spiked after the last play of the game

The Philadelphia Eagles won their first-ever Super Bowl Philadelphia Eagles/@eagles/Twitter

Super Bowl LII came down to the last play, so it’s no surprise that the last play sparked the most activity on Twitter and Facebook.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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