Survey: Legal Industry Finally Warming To Social Media

Within companies and organizations, legal counsel and social media don’t always mix. Often times PR or marketing executives will quip to PRNewser something along the lines of, “We wanted to do ‘X,’ but legal killed it.”

However, a new survey shows that the legal community is warming to social media in terms of their own media consumption, which could have implications on how they advise their clients.

Agency Greentarget Strategic Communications gave PRNewser a look at a survey today that they conducted with ALM Legal Intelligence and Zeughauser Group. Among the findings:

43 percent of in-house counsel identified blogs as among their leading sources of news and information.

53 percent of in-house counsel expect their consumption of industry news and information via new media platforms will increase over the next six months to a year.

Nearly half of counsel aged 30-39 have used Facebook for professional reasons in the past week.

51 percent of in-house counsel said they would receive content from their law firms via new media platforms provided the content is relevant to their businesses.

Read the full results here.

Publish date: May 14, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT