There’s no question that the recent changes to Facebook have made organic reach and earned engagement difficult to achieve. Even still, Facebook continues to be a leader in referral traffic and social logins. This reality means that it’s time for brands to rethink their strategies for better results as the social network continues to evolve.
To wit, social media marketing software provider Offerpop has developed a survival guide, which includes tips for optimizing Facebook posts and inspiring consumers to share. A key piece of advice is to embrace a multi-network strategy that includes hashtags. According to the infographic, 88 percent of marketers think optimizing campaigns for multiple screens will become increasingly important.
Offerpop also recommends using data to improve the performance of social marketing overall. Check out the full infographic below for more detail on how to combat the decline of organic reach on Facebook. [Click to enlarge]