Swag Isn’t Just Promotional—It’s a Symbol of Confidence in Your Brand

Bad gear can tarnish your company's name

Producer: Joshua Rios
Headshot of Joshua Rios

Promotional items should be more than just pens and brochures. Swag is a statement. It shows how much you believe in your brand.

Jeremy Parker from Swag.com tells Adweek about the origins of the word “swag” (because seriously, who came up with that?) and the best swag practices that every brand should know—because believe it or not, bad swag is everywhere, and it can tarnish your brand’s name.

@joshochos joshua.rios@adweek.com Josh is a video producer at Adweek.
Publish date: May 10, 2018 https://dev.adweek.com/digital/swag-isnt-just-promotional-its-a-symbol-of-confidence-in-your-brand/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT