The Big Game

Sylvester Stallone and Chris Rock Will Tout Facebook Groups During the Super Bowl

Social network’s 'More Together' spot was created with Wieden + Kennedy

Chris Rock brought a big rocket to Facebook
Chris Rock brought a big rocket to Facebook's Big Game spot. Facebook

By David Cohen

January 27, 2020

Facebook’s first foray into the Big Game promotes a feature that the company has yet to monetize: groups.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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