Taco Bell Fires Marketing Manager Who Was Caught on Video Punching an Uber Driver

'It is clear he can no longer work for us'

Headshot of Christopher Heine

Taco Bell has fired Benjamin Golden, a senior marketing manager who was caught on video physically assaulting an Uber driver on Oct. 30 in Orange County, Calif.

In a three-and-a-half-minute clip—which has accrued more than 400,000 YouTube views—Golden appears to be too intoxicated to reveal his destination to his driver, Edward Caban. Caban eventually pulled over into a parking lot and told the 32-year-old marketer to get out of the car, which Golden initially refused to do before punching and slapping the driver while also grabbing his hair.

Golden, a resident of Newport Beach, Calif., got out of the vehicle after a couple of minutes, when Caban—in self defense—started spraying him with pepper spray. Golden was arrested soon after by local police, and he was later released after posting bail, according to CBS News.

"Given the behavior of the individual, it is clear he can no longer work for us," Taco Bell said in a statement emailed to Adweek. "We have also offered and encouraged him to seek professional help."

CBS News reports that Caban has decided to stop driving for Uber, at least temporarily, due to concerns for his safety.

Here's the video captured by Caban:

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: November 2, 2015 https://dev.adweek.com/digital/taco-bell-fires-marketing-manager-who-was-caught-video-punching-uber-driver-167905/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT