Facebook Testing New Call-to-Action Buttons for Video Ads?

Facebook appears to be experimenting with a different type of call-to-action button for video ads.

Facebook appears to be experimenting with a different type of call-to-action button for video ads.

Reader Matteo Gamba shared this screenshot with SocialTimes, in which a “tap to go to this site” call-to-action button was overlaid atop a video ad, and Gamba said the button remained in place throughout viewing the video.

Readers: Have you seen anything similar?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 25, 2015 https://dev.adweek.com/digital/tap-to-go-to-this-site/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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