Conversation about Thanksgiving, Black Friday, Cyber Monday and Christmas thoroughly dominated Facebook and Instagram in November, according to the latest Hot Topics report from research arm Facebook IQ.
The National Football League’s New Orleans Saints topped sports talk on both platforms, joined by fellow NFL club the Tennessee Titans on Facebook and National Basketball Association stars Dwayne Wade and Kevin Durant on Instagram.
Super Smash Bros. was the most-discussed brand on Facebook in November, while Instagrammers talked about Lysi.
Facebook IQ measured subjects that drove disproportionately high volumes of discussion on both social platforms, marking the latest in a Facebook-Adweek Hot Topics monthly series that began in 2015.
Check out the data-based graphics below to learn more about recent, topical social trends: