The 5 Secrets to Starting a New Podcast

Adweek's Podcast of the Year judges share their insights

a young woman records a podcast into a microphone
Launching a podcast requires a mix of strong strategic planning and the willingness to move quickly without trying to be perfect. Getty Images
Headshot of David Griner

We at Adweek recently announced our new Podcast of the Year Awards, celebrating audio excellence across 20 categories. Since we’ve assembled an incredible lineup of judges, all with direct podcasting experience, we wanted to take this time while submissions are open (that is, before we flood them with shows to judge) to hit them up for some advice.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."