The $7 Billion Asian Virtual Goods Market, in PowerPoint

We’re at the Virtual Goods Summit in San Francisco, where +8* analyst Benjamin Joffe recently gave a great presentation on virtual goods in Asian markets. In his 127-slide deck, he breaks down revenue among leading market leaders in China, Korea and Japan, the profitability of industry leaders like Tencent, and much more. He also talks about the cross-Pacific history — and future — of gaming.

Joffe notably calculates that the virtual goods market in Asia is worth $7 billion this year, versus our calculation that the US virtual goods market is worth $1 billion.

Publish date: October 30, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT