The Atlantic Adds Robert Bole as General Manager of

He's tasked with doubling growth.

The Atlantic adds Robert Bole as general manager of, a new role for both Bole and the publication.

“As GM, he’ll oversee all aspects of CityLab, including product, technology, sales, marketing, distribution, and content strategy. Look for new investments in most of these areas,” writes Atlantic president Bob Cohn in a memo to staff. Bole is tasked with overseeing an ambitious growth plan for the site, which initially calls for doubling audience and revenue next year. Bole will also be adding staff on the editorial and business sides.

“Cities are at the center of our globalizing world,” said Bole in a statement. “They have become our engines of innovation, connection points for culture, and the foundation for smart, sustainable growth. CityLab has to become an information source for a global audience of not only ‘city builders,’ but a broader audience of people who care about and want to improve their urban communities.” This may sound like your typical new-job statement, but Bole’s roots are actually in urban planning. He began his career as a housing program specialist in Portland, Ore., and hold a master’s degree in city planning from the University of Pennsylvania.

Since then, Bole has worked in a number of executive and advisory positions, including as vice president of digital media at the Corporation for Public Broadcasting, director of global strategy at the Broadcasting Board of Governors, and for the past few months, as an advisor to The Atlantic on global strategy. “Yes, you have probably seen him hanging around the third floor of the Watergate this summer,” write Cohn.

Publish date: September 20, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT