The Atlantic Turns to OOH Advertising to Show Off Its Redesign

A mural is the brand's first big ad play to drive subscriptions

The Atlantic
A new mural is The Atlantic's first OOH advertising in over 10 years. The Atlantic

A decade ago, the world—and the way the news cycle works—was decidedly different. It’s also the last time The Atlantic underwent a redesign.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.