The Awl Publishes List of Banned PR Firms

Choire Sicha, editor of smart and idiosyncratic commentary site The Awl today published a list of public-relations firms that are blocked from his email inbox.

Big-time firms like 5W and The Rosen Group make Sicha’s list. Each offending PR agency garners the all-caps label “STUFF YOU DON’T NEED TO READ.” A tongue-in-cheek list of email subject lines exposes the most inane subject lines, like “Story Idea: Get Carrie’d away with these delicious low calorie Sex and the City Cocktails!!”

It’s a fun little item, and plays perfectly into The Awl’s rep as a smart, savvy blog that operates on its own terms. Many journalists fantasize about having the stones to turn their backs on PR firms. Sicha’s post plays right into that dream.

Publish date: May 14, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT