Headshot of David Cohen

Busch will toast the Nascar driver it sponsors, Kevin Harvick, and his fans with a Twitter promotion as he tries to bring home the championship trophy at the 2019 Ford EcoBoost 400 Sunday from Homestead-Miami Speedway.

If Harvick takes or holds the lead at any point during Sunday’s race, fans who include the #Busch4Harvick hashtag in their tweets will be entered into a drawing to win beer for a year and a signed, limited-edition Harvick Busch can.

Busch will match the number of winners to the final number of laps Harvick leads during the race.

Harvick is vying for the championship of the 2019 Nascar Monster Energy Cup Series against fellow drivers Martin Truex Jr., Danny Hamlin and Kyle Busch.


David Cohen is editor of Adweek's Social Pro Daily.