The first 30 minutes of Evolution, the first-ever all-women’s pay-per-view event from World Wrestling Entertainment, will be simulcast on Twitter starting at 7 p.m. ET Sunday (Oct. 28).
WWE said Sunday’s livestream will mark the first time a WWE Network special will be simulcast on the social network.
The social network also created three custom hashtag-triggered emojis for the event, which will be added to tweets that include #WWEEvolution, #RondaRousey or #NikkiBella.
It will be held at NYCB LIVE in Uniondale, N.Y., home of the Nassau Veterans Memorial Coliseum, and it will livestream on WWE Network and air via PPV.
Twitter will also be home to a mini-marathon livestream starting Saturday at 3 p.m. ET, made up of female-focused content including Road to Evolution, WWE 24, Ride Along and the Mae Young Classic.
Twitter head of U.S. sports partnerships T.J. Adeshola said, “We are pumped to collaborate with WWE on its historic, first ever, women’s-only event and particularly excited to see this come full-circle, as Evolution came to life thanks to the voice of WWE fans on Twitter. WWE has some of the most passionate fans in the world. We know they’ll enjoy watching while joining the real-time conversation around Evolution this weekend.”
WWE executive vice president of advanced media Jayar Donlan added, “We are thrilled to partner with Twitter to simulcast a WWE Network event for the first time and offer another way for our passionate fans around the world to view and interact with our content. Evolution, WWE’s first-ever all-women’s event will be a significant moment for WWE, and Twitter will help amplify Evolution across its platform, a place where WWE’s Women’s Evolution first began with #GiveDivasAChance.”