The Five Basic Types of PR Tweets

Sister blog PRNewser took a humorous look at the way tweets in the public-relations field tend to trend into five distinct types.

The five most popular types of PR tweets, as described by Joe Ciarallo:

• The “I’m hanging out or speaking with an important person/people” tweet, or the attempt by the Twitter user to brag about how connected he or she is.

• The “complaining” tweet, which is pretty self-explanatory.

• The “non-disclosure” tweet, which plugs a new product, service, or campaign, but fails to disclose that their client is behind whatever is being plugged.

• The “overly excited” tweet, which, again, is pretty self-explanatory.

• The “cat fight” tweet, or an attempt by the tweeter to lure a high profile tweeter to respond to their Tweet or blog post, therefore exposing them to all of his or her followers. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 6, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT