The Hollywood Reporter Getting a Mega-Makeover

The daily Hollywood trade publication will be transformed into a slick weekly format with a revamped website. Former Us Weekly editor Janice Min is leading the overhaul, causing some to speculate (including ourselves) that The Hollywood Reporter will be moving in a more tabloidy direction. Not so, said Min in an interview with Sharan Waxman:

The key audience is still the industry influencers. I would like THR to reach a broader audience of business influencers. When you think who is reading the industry trade you’re thinking of people in executive or creative roles. We live in very different era, where what goes on in Hollywood is impactful to lots of other industries – media, fashion, style.

Min also revealed that the trade would be expanding its staff. Always nice to hear about people getting hired.



Publish date: May 27, 2010 https://dev.adweek.com/digital/the-hollywood-reporter-getting-a-mega-makeover/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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