When the European Union’s General Data Protection Regulation (GDPR) was first announced, the one consequence probably no one saw coming was the internet making a whole meme about it.
Look, it’s 2018 and we as a society desperately need to laugh.
The jokes vary from the various places privacy policies are showing up to even celebrities, like Rian Johnson, director of Star Wars: The Last Jedi joining in on the fun.
But, possibly the best updates to privacy policies might be found on the website “GDPR Hall of Shame,” created by Owen Williams, a freelance writer. There, people can find a collection of the weirdest places updates to privacy polices like on a smart fridge or on receipts to actual countries, like Iceland.
While the jokes make GDPR feel like some throwaway regulation, it’s not (though according to a SAP study, many marketers aren’t prepared for it). GDPR has made some companies, like ad-tech companies Drawbridge and Kargo, close their European offices, and increased the possibility of an ad-tech shakeout. And on the first day post-GDPR, Facebook and Google got hit with complaints for violating the new policy.