The New Yorker Ponders Pay-One-Price Plan

The New Yorker editor David Remnick said the magazine is considering offering its various platforms via a pay-one-price plan, where subscribers would get the print edition and every electronic platform — Kindle, iPad — for one monthly price, or, for those who still kick it old-school, just the print edition for an obviously lower price, AdAge.com reported.

Remnick was speaking during a Condé Nast Digital panel on converting print brands to online.

A print-only subscription to The New Yorker currently costs $39.95 per year, while its Kindle edition is available for $2.99 per week, according to AdAge.com. The magazine expects to debut its iPad version later this year.

He said during the panel, as reported by AdAge.com:

<blockquote?This is going to evolve. We're going to have a situation where if you pay us X dollars, you can have us in any form you like.

We’re going to publish what we’re going to publish. If the Pentagon isn’t going to talk me out of a story, then Apple in Cupertino isn’t going to either. If they throw me off, they throw me off.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 26, 2010 https://dev.adweek.com/digital/the-new-yorker-ponders-pay-one-price-plan/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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