The NFL’s Top PR Staff Belongs to the Pittsburgh Steelers

Consider this another Pittsburgh Super Bowl win.

Get out those terrible towels, Steelers fans!

According to the Pro Football Writers of America (via USA Today) your favorite football team has something better than the product on the field: the team that gets that product discussed in the news.

Known as the Pete Rozelle Award (named after the NFL’s beloved commissioner from 1960-1989), this distinction is given to “the club public relations staff that consistently strives for excellence in its dealings and relationships with the media.”

FUN FACT: Before Rozelle became the big cheese in the NFL, he was in the PR department for the Rams. From the piece:

“I have been around some good public relations staffs through my years covering sports, and I will place the one Burt Lauten heads in Pittsburgh with the best of them,” said Pittsburgh Post-Gazette reporter Ed Bouchette. “Burt has been one of those PR people who ‘get it.’ He understands the jobs we have and helps in the kinds of ways some of the best in his business know how to do – by working with the reporters and columnists and TV men on their stories and offering guidance when asked or even when not.”

Regardless of who you are or what you do in PR, you know that is praise you would love to get anytime. Kudos to the flacks of Steel City.

In case you want to send them a card or a gift card to Cision, Pittsburgh’s PR department is led by Burt Lauten (communications coordinator), assisted by Dominick Rinelli (public relations/media manager) and Ryan Scarpino (public relations assistant). The department was also assisted by media relations intern Christian Edwards.