The 10-episode series is scheduled to premiere in the first quarter of 2011. The Onion CEO Steve Hannah quipped in a statement, “The Onion Sports Network teaming up with COMEDY CENTRAL? If I were ESPN, Iâ€™d consider a whole new line of work.”
In late March, the IFC Channel picked up another Onion property, the equally fictional Onion News Network, which lampoons TV news.
Seems like things have really turned around for the tongue-in-cheek media firm, which in February jettisoned its New York A.V. Club culture section.
For anyone unfamiliar with The Onion‘s style, we highly recommend you check out some of their recent sports videos: “Red Sox Announce Plans to Return Fenway to Original 1912 Conditions,” “Kentucky Violated NCAA Rules While Recruiting Basketball-Playing Dog” and “Packers Fan Announces He Will Return to Drinking for Another Season.”