The Pokémon Company, Niantic Launch Pokémon GO on iOS, Android

The game combines location technology with augmented reality, allowing players to collect Pokémon by exploring the world around them.

The Pokémon Company and Niantic announced the launch of Pokémon GO on mobile. The game combines location technology with augmented reality, allowing players to collect Pokémon by exploring the world around them.

In Pokémon GO, players begin by creating and customizing Pokémon trainers to represent them on their journeys. From there, users are allowed to capture their first Pokémon in their current locations. When capturing Pokémon, the game switches to an augmented reality view, and it allows players to swipe to toss Poké Balls at the Pokémon.

Pokemon Go

Once players capture their first Pokémon, they’re encouraged to start moving around the real world to find and capture more. Some Pokémon may only be found near their ‘native’ environments, based on their types. For instance, water-type Pokémon may appear near lakes or oceans.

As users progress, they can visit PokéStops to find additional Poké Balls and other special items. PokéStops are attached to real-world locations, such as parks, historical markers and monuments.

Players can evolve their Pokémon by capturing multiple Pokémon of the same species. Users also have the chance to find Pokémon Eggs, which will hatch after they’ve walked certain distances. Overall, as players continue to play and level up, they’ll have the chance to capture more powerful Pokémon and access more powerful items.

Elsewhere, the game’s battle system allows users to join one of three teams (Mystic, Instinct or Valor) and assign their Pokémon to open Pokémon Gyms attached to real-world locations. Users can also assign Pokémon to Gyms that have already been claimed by their teams.

When a user comes across a Pokémon Gym controlled by another team, they’ll be able to battle against the Gym’s defending Pokémon with the goal of lowering the Gym’s prestige level and claiming the Gym for their own team.

Pokémon GO is available to download for free on the iTunes App Store and Google Play. The game is currently available in the U.S., Australia and New Zealand, and it is coming soon to Canada, Europe and South America.

Publish date: July 7, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT