‘The Source’ is Done With Drama and Open to Pitches

The Source was the first magazine dedicated to hip-hop and hip-hop culture when it launched in 1988. After many years and many problems (from lawsuits to a grudge with Eminem), the publication is getting a fresh start with new owners The NorthStar Group and a new editor-in-chief, Bonsu Thompson.

“Understand the content that’s in the magazine. Nothing’s worse than a publicist pitching blindly,” Thompson told mediabistro for this latest “How to Pitch for PR” feature. With Thompson’s focus on both the present and history of hip-hop, brushing up on what the magazine is all about would be a good place to start.

For more info about how to pitch The Source, click here. [sub req’d]

Publish date: April 19, 2011 https://dev.adweek.com/digital/the-source-is-done-with-drama-and-open-to-pitches/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT